2020-2022
Vice President of Marketing and Communications
Strategy
Conducted research defining the patient base, growth trends, utilization demographics, local market economics, consumer expectations, behavior, and healthcare preferences to establish a baseline for strategic initiatives.
Created a strategic plan around the theme of "Healthcare Simplified: Cost-Convenience-Choice," encompassing patient experience, value, population health, and people.
Innovative Campaigns
Developed innovative campaigns targeting the challenges consumers encounter while navigating healthcare, offering effective solutions.
Price Transparency: First in the market to introduce price comparison.
Access: Educated consumers about various ways to access and utilize healthcare resources, improving the patient experience.
Rebranding
Led a rebranding initiative, transitioning from a "house of brands" to a unified brand model. Managed all communications (internally, externally, and media) related to the merger with Allied Physicians of Michiana and other ventures.
