2011-2015
Director of Marketing and Strategic Planning
Developed the foundational marketing department, including establishing, implementing, and managing the inaugural brand.
Established a streamlined referral process for over 300 referring offices across five counties. Created and presented monthly dashboards summarizing referral data and continuous improvement plans, resulting in a 25% increase in referrals the following quarter.
Developed metrics to measure brand value increase and strategize market growth opportunities.
