2022-Present
Director of Marketing
Strategy
Developed the company’s first comprehensive marketing strategy aimed at strengthening the corporate brand by aligning all lines of business and services to a central theme, establishing credibility, and creating a strong value proposition for core solutions.
Trade Show/Events
Developed strategic processes for measuring effectiveness at trade shows, including key metrics, measurement strategies, and assessing impact by return on objectives.
Partnerships
Partnered with vendor marketing teams to create strategic, KPI-driven campaigns, including webinars and podcasts featuring industry experts, achieving significant success across LinkedIn and other platforms, driving engagement and strengthening brand presence.
Conducted extensive research and information retrieval from various sources, analyzed industry trends, and competitive intelligence to identify opportunities for strategic adaptation or pivoting.
Market Intel
