Director of Marketing
2015-2020
The marketing role was newly created to break down silos and align divisions. Achieved this through strategic planning, outreach efforts, physician relations, and various integration projects.
Provided detailed ROI and all available data, such as revenue per patient, for each marketing campaign and effort.
Increased attendance at the annual Women's Health Fair by 500% over four years, consistently selling out vendor spaces each year until the event's cancellation in 2020.
Partnered with a local radio station to promote vasectomies during March Madness with the campaign "Vasectomy Madness." As a result, procedures increased by 43%, requiring additional days to meet demand and continued annually 2017-2022.
